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Project Manager

June 26, 2023 by

Project Manager

Typical Day in Role:
• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Tie paid acquisition efforts into overall holistic omni-channel strategy.
• Stay up to date with digital advertising industry, best practices and capabilities.
• Make recommendations on new ideas and testing opportunities.
• Identify trends, training and coaching opportunities for the team to improve their digital buying skills.
• Lead the development of Paid Media Acquisition strategy across all digital channels to drive unit sales.
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals.
• Execute paid media strategy in platform, track budgets and optimize for performance.
• Manage ad copy creation and ad approvals across all channels.
• Partner with customer journey managers, content specialists, SEO specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance.
• Work with business line partners and squad team members to achieve business objectives.
• Partner with Analytics team to develop dashboard and verify data.

Candidate Requirements/Must-Have skills:
• 3-5 years’ industry and / or relevant work experience
• Experience with digital marketing platforms such as: Google Display & Video 360 (DV360), Google Campaign Manager 360 (DCM), Amazon Ads, Facebook Ads Manager, Pinterest Ads Manager, Google Ads Manager, Search Ads 360, Adobe Analytics, Google Analytics, Google Looker Studio (formerly Data Studio)
• Experience working with Microsoft Power BI
• Experience creating full funnel strategies with a strong understanding of how full funnel marketing drives business results
• Superior writing, research, presentation and project management skills.

Nice-To-Have Skills:
• English Language is must and French proficiency is an asset.
• Prior experience working with a Financial institution

Soft Skills:
• Strong interpersonal/communication skills and high level of strategic thinking.
• Superior writing, research, presentation and project management skills.
• Ability to manage, collaborate and/or influence cross-functional groups, team members and senior stakeholders, both based within Canada as well as outside of the market.
• Broad understanding of and passion for the sports and fashion/entertainment industry not required but an asset.

Education: Post-secondary degree in related field

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ABOUT NEXUS SYSTEMS GROUP

Nexus is one of North America’s leaders in the provision of technology staff augmentation and strategic resource consulting. With a team of talented professionals using best of breed methodologies, Nexus consistently over delivers with quick, quality and trusted results to its clients and consultants.

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