Manager, Enterprise Growth Marketing, Media
Typical Day in Role
• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Tie paid acquisition efforts into overall holistic omni-channel strategy
• Stay up to date with digital advertising industry, best practices and capabilities
• Make recommendations on optimizations and testing opportunities to maximize performance of your portfolios
• Proactively identify trends and innovative opportunities to the team
• Lead the development of Paid Media plans across all digital channels (Search, Social and programmatic display) to drive unit sales
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals
• Execute paid media strategy in platform, track budgets and optimize for performance
• Manage ad copy creation and ad approvals across all channels
• Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
• Work with business line partners and squad team members to achieve business objectives
• Partner with Analytics team to develop dashboard and verify data
Candidate Requirements/Must Have Skills:
1) 4-6 years’ industry and / or relevant work experience (Paid Media Agency or In House preferred)
2) Experience creating full funnel strategies with a strong understanding of how full funnel marketing drives business results
3) Superior writing, research, presentation and project management skills.
4) Ability to manage, collaborate and/or influence cross-functional groups, team members and senior stakeholders, both based within Canada as well as outside of the market.
5) Experience with digital marketing platforms such as:
– o Facebook Ads Manager
– o Pinterest Ads Manager
– o DV360
– o Google Ads Manager
Nice-To-Have Skills:
1) Prior experience working with a Financial Institute
Soft Skills:
– Strong Communication experience
– Ability to work as part of a team
– Ability to work independently
– Solution oriented
Degrees or certifications:
• Associate’s degree in a technical field such as Marketing, Business or related field required