Typical Day in Role
1. Be the Paid Media Champion
• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Tie paid acquisition efforts into an overall holistic omnichannel strategy
• Stay up to date with the digital advertising industry, best practices, and capabilities
• Make recommendations on new ideas and testing opportunities
• Identify trends, training, and coaching opportunities for the team to improve their digital buying skills
2. Campaign Management
• Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social, and programmatic display) to drive unit sales
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals
• Execute paid media strategy in the platform, track budgets and optimize for performance
• Manage ad copy creation and ad approvals across all channels
3. Collaboration
• Partner with SEO specialists, customer journey managers, content specialists, and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
• Work with business line partners and squad team members to achieve business objectives
• Partner with the Analytics team to develop a dashboard and verify data
Candidate Requirements/Must Have Skills:
5+ years of experience in digital marketing with a solid understanding of performance marketing channels, technology, and analytics that is also current with an ever-changing digital landscape.
Experience with digital marketing platforms such as:
o Facebook Ads Manager
o Google Analytics
o Search Ads 360
o DV360
o Google Ads Manager
o Google My Business
o Adobe Analytics
o Salesforce Marketing Cloud
o Confluence
English Language is a must
Nice-To-Have Skills:
Prior FI Experience
French proficiency is an asset.
Soft Skills:
– Ability to manage, collaborate, and/or influence cross-functional groups, team members, and senior stakeholders, both based within Canada as well as outside of the market.
– Strong interpersonal/communication skills and high level of strategic thinking.
– Superior writing, research, presentation and project management skills.
– Strong Leadership Qualities
– Extroverted and Outgoing
– Excellent Communication and Interpersonal Skills
– Ability to adapt quickly
– Storytelling and presentation skills
– Quick learner
-Attention to detail
Degrees or certifications:
– BA in (Marketing, business, or related areas) or years of experience in the field