Location Address: Toronto – Hybrid model (2-3 days a week in office)
Contract Duration: 12 months
Possibility of extension & conversion to FTE – Depending on performance and business needs
Number of Positions: 1
Schedule Hours: 9am-5pm Monday-Friday (No overtime)
Reason: Extra support
Purpose
Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs on the Loyalty and Partnership Marketing team supporting partner contractual commitments. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.
Initiatives the Manager will be responsible for:
– Executing Monthly Email Campaigns inclusive of the briefing, building the testing strategy, gathering and consolidating feedback from internal and external partners and presenting results
– Supporting larger loyalty campaigns to drive card conversion of the Scene+ member base (assisting in reviews, leading status meetings to ensure timely delivery, etc.)
– Managing assets such as our loyalty experience on.COM and our app to ensure a seamless customer experience.
Candidate Value Proposition:
Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.
Typical Day in Role:
• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs
• Monitors consumer sentiment, market conditions, competitive activity, and short-term opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints
• Champions proper usage of the brand in Canada, in full compliance with global brand guidelines and visual identity continuum
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations concerning operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Candidate Requirements/Must Have Skills:
1) 3+ years industry and/or relevant work experience (marketing tech stack)
3) 3+ years of experience in Agile with the ability to work on multiple projects/tasks
4) 3+ Expertise in driving performance growth across multiple dimensions and KPIs
Nice-To-Have Skills:
• Authentic, decisive, resilient, highly collaborative, curious and results-oriented
• Excellent relationship management
• Superior writing, research, presentation, and project management skills.
• Strong problem solver who supports the team to navigate challenges and/or asks for help from above when needed.
• Superior writing, communication, interpersonal, and project management skills.
Soft Skills Required:
• Strong Communication experience
• Ability to work as part of a team
• Ability to work independently
• Solution oriented
Education & Certificates:
• Bachelor’s degree in a technical field such as Marketing, Business or related field (no mandatory but preferred) or,
• Post-graduate certificate in Digital Marketing, Marketing, Business or related field preferred (no mandatory but preferred)
Best VS. Average Candidate:
The best candidate will be very collaborative and someone who is eager to learn and has strong project and relationship management.
Candidate Review & Selection
2 Rounds of interviews – 1st round with Hiring manager – Video call Ms teams 45 mins – Talk about work experience and get to know 2nd round – Hiring manager and Director – Video call Ms teams 45 mins- Talk about experience and they might have a business case to present -TBD.
Hm is fully available.