Location Address: Toronto – hybrid (once a week onsite)
Contract Duration: 1 year with Possibility of extension & conversion to FTE
Number of Positions: 1
Schedule Hours: 8:30 am-5 pm Monday-Friday (No overtime)
Reason: support
Candidate Value Proposition:
The successful candidate will be exposed to several different teams offering them many developmental opportunities.
Typical Day in Role:
• Supports the Journey Managers with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.
• Assists the Campaign Enablement team with investigating any pre-production or post-production errors or issues.
• Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations.
• Work with channel partners to find opportunities for collaboration and optimization, including retargeting, deep-linking, and optimization of campaigns for an omnichannel experience.
• Partner with Analytics, Data Science and Marketing Science to provide full-funnel channel measurement, including integrations of lower-funnel data sources like Adobe Analytics and Authenticated channel metrics.
• Make recommendations based on key learnings for channel optimizations, including email triggers, resolving customer pain paints, and the integration of new vendors and omnichannel opportunities.
• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Values, its Code of Conduct, and the Global Sales Principles while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
Candidate Requirements/Must Have Skills:
3+ years’ experience with digital marketing platforms such as Responsys, Adobe Campaign, Salesforce Marketing Cloud, Adobe Experience Manager, and Adobe Journey Optimizer (1 or 2)
3+ years’ experience in leading and coaching a high-performing team
2+ years of experience with an email platform migration
1 year of experience with Adobe Analytics
2+ years of experience working with Microsoft Office products (Excel, PowerPoint, Word and Sharepoint)
Nice-To-Have Skills:
French and/or Spanish language skills are preferred
Soft Skills Required:
Fluent written and spoken English
• Sound business and technical acumen, with demonstrated agility in learning and ability to quickly become comfortable with unfamiliar businesses areas or of technologies. Ability to connect programs/projects to broader organizational goals and grasp the key performance drivers of business partners.
• Proven ability to work both independently and within a team environment.
• The incumbent must be diplomatic, flexible, with a positive, mature attitude, and the ability to remain calm under pressure and to deliver under tight timelines.
• Must also be proactive and creative, with a strong, proven ability to plan and manage competing priorities, as well as ability to recognize and appropriately handle sensitive and confidential information.
• Excellent communication (presentation skills, verbal and written). The ability to communicate confidently and clearly on conference calls, in meetings, via email, etc. at all levels of the organization.
• Excellent stakeholder management and influencing / negotiation skills, capable of balancing multiple perspectives, effective at all levels.
Enthusiastic team player who has an exceptionally keen eye for detail
Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels
Ability to analyze results to help make informed decisions and program enhancements over time
High level of professionalism, and ability to work calmly in difficult and high-pressure situations.
Excellent verbal and written communication skills
Data-minded but with an eye for aesthetics
Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed
Education/Experience:
Marketing accreditation or four-year degree [Marketing, Business or related field preferred]
Best vs. Average Candidate
The best candidate is someone with all the must-have skills and experience with Responsys and Adobe Journey Optimizer.
Candidate Review & Selection
1 round
1st – HM and Project Manager – 30 -45 mins – MS Teams Video – Get to know the person, previous experience, and expectations of the role.