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Email Marketing Developer

September 10, 2024 by

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Dimensions
• Designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs.
• Ensure best practices and global standards are implemented and followed.
• Track global benchmarks and goals to measure performance.
• Monitor accuracy of campaign development (error rates)
• Adherence to campaign timelines

Candidate Value Proposition:
The Manager, Digital Messaging & Campaign Execution will have the opportunity to design, develop and execute on all digital advertising and customer communications within the Authenticated Channels and Email.

Typical Day in Role:
• Champions a customer focused culture to deepen client relationships and leverage broader client  relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to client behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Supports the Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
• Use Adobe Photoshop and Sketch to make any necessary, last-minute changes to the art files.
• Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space – focusing on large scale email marketing campaigns and authenticated campaigns.
• Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
• Execute and adhere to quality control procedures and workback schedules for all campaigns.
• Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
• Make improvements to our digital campaign execution process based on test results and key learnings.
• Configure dynamic content elements to create personalized campaigns at scale.
• Perform initial quality assurance on campaign to ensure the logic is functional and that they render correctly on various client / browser combinations.
• Conduct competitive research and identify best practices for coding architecture as well as user experiences.
• References statistical evidence and research to provide design recommendations.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
• Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reaches of the A/B testing capabilities.
• Keep up with the latest marketing and design trends and relay this information to various departments, as needed.

Candidate Requirements/Must Have Skills:
• 5-8 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver.
• 5-8 years of experience in coding emails, including knowledge of responsive design for mobile
• 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign or Salesforce Marketing Cloud.
• 3-5 years of experience in marketing design, designing advertising and customer communications in an online environment.
• Strong understanding of email tools like Litmus and Movable Ink and accessibility guidelines such as Dark mode development and others.

Nice-To-Have Skills:
• Fluent written and spoken English; in addition, French language skills is preferred.
• Experienced user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
• Fluency in modern web technologies such as Java, Jason or CSS and others

Soft Skills Required:
• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one to one marketing channels.
• Ability to analyze results to help make informed decisions and program enhancements over time.
• Self-starter with a strong sense of urgency in tackling challenges.
• High level of professionalism, ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills
• Enthusiastic team player who has an exceptionally keen eye for detail.
• Data-minded but with an eye for aesthetics.
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.

Education & Certificates:
• HTML, CSS accreditation or four-year degree [Marketing, Design or related field preferred].

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ABOUT NEXUS SYSTEMS GROUP

Nexus is one of North America’s leaders in the provision of technology staff augmentation and strategic resource consulting. With a team of talented professionals using best of breed methodologies, Nexus consistently over delivers with quick, quality and trusted results to its clients and consultants.

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