Digital Analytics Implementation Specialist
Responsibilities
• Implement, maintain and recommends analytics solutions for digital marketing analytics, reporting and analysis.
• Defines business requirements for analytics and reporting to ensure data insights inform business decision making.
• Work closely with development teams to ensure that requirements and data layer has all the elements properly exposed in order to execute analytics tags.
• Maintains up-to-date analytics implementation documentation for the data layer, analytics tracking. tags, advertising vendor tags, and automated tag audit libraries.
• Ensures data alignment across multiple reporting suites (eVars, props, events).
• Actively participates in the design, implementation, and management of new analytics and reporting solutions and provides advice and guidance to assigned business / group on implementation of solutions ensuring alignment of business needs and data requirements between stakeholders.
• Develop relationships with key partners across the enterprise and acts as the subject matter expert for internal/external stakeholders.to refine, prioritize, and optimize the digital analytics implementation roadmap.
• Develops and manages implementation projects and their properties in tag managers; designs initiatives to improve processes, analysis and reporting (e.g., data layer, JavaScript libraries, etc).
• Automates validation tests to improve quality and efficiency of the existing internal validation processes.
• Builds effective relationships with internal / external stakeholders.
• Maintains tagging libraries that support detailed digital optimization.
• Documents and maintains analytical and reporting operational procedures and processes.
Qualifications:
• 3+ years’ experience in digital analytics implementations through utilization of tag management tools using Adobe and Google analytics.
• Post-graduate degree in business, engineering, computer science or related discipline.
• Expert knowledge with core JavaScript, HTML, CSS and
• Solid understanding of modern frameworks (AngularJS, React, etc.).
• Experience with data preparation and data analysis.
• Solid knowledge of testing tools “ObservePoint “and “Charles Web Debugging Proxy”.
• Experience with Adobe Target and Adobe Audience Manager.
• Strong knowledge of Adobe Mobile Services, Adobe Mobile SDK Tools.
• Experience with digital measurement tools across multiple channels (e.g. web, social media, mobile, email, search).
• Experience with SQL Queries and Adobe Experience Cloud APIs.
• Experience using JIRA, Teams, Confluence.
• Excellent verbal & written communication skills.
• Excellent Analytical and problem-solving skills.
• Collaboration & team skills; with a focus on cross-group collaboration.
• Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment.
• Excellent data driven decision making.