Data Strategist
Job Responsibilities:
• Analyze highly complex business requirements; generate technical specifications to design or redesign complex software components and applications
• Act as an expert technical resource for modeling, simulation and analysis efforts
• Leverage industry best practices to design, test, implement and support a solution
• Assure quality security and compliance requirements are met for supported area
• Be flexible and thrive in an evolving environment
• Adapt to change quickly and adjust work accordingly in a positive manner
Key Accountabilities:
• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
• Manage a variety of analytics (Adobe Analytics, Google Analytics) and tag management (Adobe Launch, Google Tag Manager) accounts across multiple geographies
• Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
• Create dashboards using Adobe Analytics and Google Analytics
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
• Identify patterns and trends in marketing results and online activity and report on findings
• Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
• Familiarity with tag audit tools like ObservePoint and Tag Inspector
• Identify bugs and erroneous analytics tags and provide solutions to development team
• Work with Digital Channels to advise on our continually evolving digital strategy
• Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms
Candidate Requirements/Must Have Skills:
• The successful resource will have 10+ years’ relevant work experience in a technical field
• 2+ years’ strong understanding of all of the following: HTML, CSS and JavaScript
• 2 + years: Expertise in Adobe Analytics implementation using Adobe Launch
• 2 + years: in configuring web and mobile analytics for multiple clients
• Experience in Microsoft Excel
• Experience with visualization techniques for data analysis and presentation
• Expertise in creating dashboards in Adobe & Google Analytics and transforming data from multiple sources
• Experience presenting reports and strategic recommendations to clients
Nice-To-Have Skills:
• Expertise in Google Analytics implementation using Google Tag Manager
• Expertise in implementing Firebase and Adobe Mobile SDK
• Working knowledge of Power BI and Google Data Studio
• Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
• Experience with Adobe Experience Manager an asset
Soft Skills:
• Excellent written and verbal communication skills
• Ability to handle multiple projects simultaneously
• Proven ability to work independently and with other groups in a professional and productive manner
• Demonstrated ability to work within extremely tight deadlines
• Excellent analytical, logical, and organizational skills
Degrees or certifications:
• Bachelor’s degree in a technical field such as computer science, computer engineering or related field required