Marketing Manager

Position Overview Hybrid/Remote: Hybrid – 3 Days a week Duration: 12 months Standard Hours: Monday – Friday 9-5 Possibility for extension OR FTE: Possibility Internal Title: Manager, Marketing Planning & Enablement Story Behind the Need (Reason for Hiring) The Manager, Marketing Planning drives sustained and profitable business growth through the planning, development, execution and measurement of integrated marketing programs that support key Canadian Banking priorities. The role leads end-to-end marketing planning across acquisition, engagement and retention initiatives spanning both mass and targeted channels. As a member of Canadian Banking Marketing, you will develop customer-centric strategies and benefit-led campaign plans that align to business objectives, leverage audience insights and deliver exceptional client experiences. Working within agile delivery models and cross-functional teams, you will translate business priorities into integrated marketing programs that drive measurable results while ensuring alignment across stakeholders, channels and marketing disciplines. Business Group Canadian Banking – Marketing Planning & Enablement Project: Marketing transformation initiatives focused on personalization, mass and targeted communications,and end to end customer journey execution across owned and mass channels. We are looking for a strategic marketer who thrives in a fast-paced, highly collaborative environment and enjoys connecting business objectives, customer insights and marketing execution. Someone naturally curious, data-informed and highly organized, with the ability to manage multiple priorities and influence stakeholders across a complex, matrixed organization. Someone who brings experience planning and delivering both mass and targeted marketing programs and use customer insights and analytics to inform strategy and optimize results. Required Qualifications • 4+ years planning and executing integrated campaigns across mass advertising, digital and targeted channels, including email and authenticated experiences (strategy, segmentation, performance analysis). • 3+ years of experience working with marketing planning, campaign development, personalization, customer segmentation, data driven marketing campaigns, audience strategy, testing, optimization and performance measurement. • 2+ years of experience with translating marketing requirements into data/technical specifications. • 2+ years working with Agile methodology. • Strong stakeholder management and communication skills, with the ability to influence across a large, matrixed organization. • Experience applying marketing technologies and AI-enabled tools to improve marketing strategy, insights, execution efficiency and decision-making. Preferred Qualifications • Strong project management and organizational skills, with the ability to manage multiple priorities and complex dependencies. • Comfort working with customer insights, market research and performance analytics. Soft Skills • Highly collaborative, detail-oriented, resilient and results-focused. • Someone who stays current with audience development and engaging best practices, strategies and standard. • Ability to influence and gain buy in across a highly matrixed environment. • Excellent communication skills (written and verbal). • Strategic thinker with strong analytical and problem solving abilities. • Demonstrates accountability, integrity, respect and passion in line with the client values. • Strong organizational skills and ability to manage multiple priorities with high attention to detail. Education & Certificates • Bachelor’s Degree in Marketing, Communications, or related field (preferred). • Agile experience or certification is an asset.