Email Marketing Consultant x3
Typical Day in Role:
• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Execute and adhere to quality control procedures and work back schedules for all email campaigns
• Manage lead times with the marketing and other key stakeholders to ensure receipt of all design and data points in a timely fashion
• Assist with reporting and various data pulls
• Make recommendations for improvements to our batch and triggered email campaigns based on test results and key learnings
• Perform quality assurance on campaigns to ensure the emails are rendering properly, and work with stakeholders for creative and legal approval
• Report on email campaign performance using Responsys and Adobe Analytics (Omniture)
• Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations
Candidate Requirements/Must Have Skills:
1. 1+ year of prior Email Marketing experience. Previous experience with an email marketing platform such as Responsys, Adobe Campaign or Salesforce Marketing Cloud (other similar platforms acceptable)
2. Strong written and verbal communication skills
3. Must have some type of Marketing Accreditation or 4 Year Degree [Marketing, Business or related field preferred]
Nice-To-Have Skills:
1. Prior FI or Banking experience
2. Previous HTML experience
3. French and/or Spanish language skills are preferred
Experience in project management tools or platforms (Workfront)
Soft Skills Required:
1. Enthusiastic team player who has an exceptionally keen eye for detail
2. Data-minded but with an eye for aesthetics
3. Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed
4. Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels
5. Ability to analyze results to help make informed decisions and program enhancements over time
6. Self-starter with a strong sense of urgency in tackling challenges
7. High level of professionalism, and ability to work calmly in difficult and high-pressure situations.
8. Excellent verbal and written communication skills. Fluent
Education:
-Marketing accreditation or four-year degree [Marketing, Business or related field preferred]
Best vs. Average Candidate
Best candidate would have email marketing experience with Adobe or Responsys and comes with a background from an FI or bank. Best candidate would also have experience juggling multiple projects and has had worked with different stakeholders.