Typical Day in Role:
• Champions a customer-focused culture to deepen client relationships and leverage broader client relationships, systems, and knowledge.
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute client-wide level action plans and marketing programs.
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of client-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints
• Champions proper usage of the client brand in Canada, in full compliance with global brand guidelines and client’s visual identity continuum
• Champions a high-performance environment and demonstrates a commitment to client’s values: accountability, passion, integrity, and respect. Delivers results in accordance with client behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives
• Directs day-to-day activities in a manner consistent with the client risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Candidate Requirements/Must Have Skills:
• 2+ years of experience working with Agile methodology.
• 3-4 years of experience in driving performance growth across multiple business lines and KPIs
• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, and/or owned digital channels.
• 3-4 Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.
Nice-To-Have Skills:
N/A
Soft Skills Required:
• Fluent written and spoken English
• Sound business and technical acumen, with demonstrated agility in learning and ability to quickly become comfortable with unfamiliar businesses areas or of technologies. Ability to connect programs/projects to broader organizational goals and grasp the key performance drivers of business partners.
• Proven ability to work both independently and within a team environment.
• The incumbent must be diplomatic, and flexible, with a positive, mature attitude, and the ability to remain calm under pressure and to deliver under tight timelines.
• Must also be proactive and creative, with strong, proven ability to plan and manage competing priorities, as well as ability to recognize and appropriately handle sensitive and confidential information.
• Excellent communication (presentation skills, verbal and written). The ability to communicate confidently and clearly on conference calls, in meetings, via email, etc. at all levels of the organization.
• Excellent stakeholder management and influencing / negotiation skills, capable of balancing multiple perspectives, effective at all levels.
Enthusiastic team player who has an exceptionally keen eye for detail
• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels
• Ability to analyze results to help make informed decisions and program enhancements over time
• High level of professionalism, and ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed
Education/Experience:
Marketing accreditation or four-year degree [Marketing, Business, or related field preferred]