Typical day in the role:
• Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Contribute to an inclusive work environment.
• Be accountable for supporting the implementation and optimization of Global Wealth’s Social Media strategy.
• Define relevant social media KPIs, measure, and analyze ongoing progress for future optimizations.
• Oversee social media content development, including ideation, creation, social copywriting, content calendar management, and publishing of social-first content.
• Work with multi-media designers to ensure content is informative, engaging, and entertaining.
• Strong understanding of social paid media to ensure content is timely, engaging, and targeted to the relevant audience.
• Stay up to date with the latest social media best practices, partners, trends, tools, and technology.
• Develop strong relationships with relevant influencers across Canadian markets to activate campaigns and initiatives.
• Actively pursues effective and efficient operations of their respective areas in accordance with the bank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
• Champions a high-performance environment and contributes to an inclusive work environment.
Candidate Requirements/Must Have Skills:
1) English / French bilingual – ability to copywrite for social media in both languages
2) 5+ years of experience as a Social Media strategist – agency or brand side
3) Deep understanding of social media metrics and best practices
4) Experience managing and developing social media content calendar for a brand
5) Advanced platform knowledge, including TikTok, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat.
6) Strong writing skills are required
Nice-To-Have Skills:
1) Experience working with asset management firms
2) Spanish speaking
3) Familiarity with social media paid acquisition
Soft Skills Required:
• Critical thinking and great leadership skills
• Strong interpersonal, presentation, and communication skills
• Curiosity and a desire to grow within the Bank
• Organization and time management
Education:
Degree in marketing, public relations, communications, or relevant field