Information Management Specialist – Senior
Ministry – Government
1 year contract
Clearance Required
Toronto – 3 days onsite
Must Haves:

Universal Analytics, Google Analytics 4, Looker reports, and PowerBI
MS Excel proficiency to analyze and visualize data
?Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager)

Lead the implementation and configuration of GA4, ensuring accurate data tracking and reporting.
Define custom events, user properties, and dimensions to capture relevant user interactions.
Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs, such as user journeys
Provide real-time and scheduled reporting for key performance indicators (KPIs)
Analyze data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
Generate actionable insights to guide business decisions and improve application performance.
Work with product, and development teams to ensure analytics align with business objectives.
Present findings and explain GA4 data to non-technical stakeholders.
Train internal teams on using GA4 reports and dashboards.
Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
Create dashboards that enable program areas to self-serve their analytics data.
Conduct A/B and multivariate testing to assess the effectiveness of content, design, and features.
Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.
Collaborate with development teams to ensure accurate data collection through tagging and debugging.
Experience using the following tools:
Google Analytics 4 (must have)
MS Excel Proficiency (must have)
Universal Analytics (must have)
Looker reports and dashboard (must have)
PowerBI dashboard (must have)
SQL (good to have)

Analytics and Insights

Strong ability to analyze data for actionable insights to inform digital marketing, customer experience, and product strategies.
Experience tracking user journeys, conversion funnels, and optimizing web performance.
Adept at creating dashboards and automated reports for stakeholders to monitor KPIs.
Working closely with product, and IT teams to align GA4 setups with business goals.
Experience leveraging web analytics for SEO, SEM, and campaign effectiveness.
Effectively communicate complex analytics concepts to non-technical stakeholders.
Ability to create compelling narratives and visualizations to share findings.
Active listening to understand stakeholders or team needs fully.
Prioritize tasks effectively, manage time, and meet project deadlines.
Adaptability to manage multiple clients or projects simultaneously.
Ensure accuracy in data collection, reporting, and analysis.
Proactively identify and rectify discrepancies or anomalies.

Experience and Skill Set Requirements

Technical Skills: 60%

Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager).
Proven experience migrating from Universal Analytics to GA4, including retaining historical data and ensuring reporting continuity.
Skill in customizing GA4 reports, events, and parameters to meet unique business needs.
Collaborate with business in defining information management needs and priorities and develop tracking information management for performance measures.
Experience with integrating GA4 data into other platforms, such as Looker Studio, PowerBI for enhanced visualization.
Strong ability to analyze data for actionable insights to inform customer experience, and product strategies.
Universal Analytics, Google Analytics 4, Looker reports, and PowerBI (must have)
MS Excel proficiency to analyze and visualize data (must have)
Ability to identify web analytics gaps in the current ServiceOntario applications.
Fast experience in reviewing and analyzing current web assets and web analytics reports.
Proven experience in recommending best approach to track and optimize the customer experience in the current that meets business needs.
Define custom events, user properties, and dimensions to capture relevant user interactions.
Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs, such as user journeys
Provide real-time and scheduled reporting for key performance indicators (KPIs)
Analyzed data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
Generate actionable insights to guide business decisions and improve application performance.
Work with product, and development teams to ensure analytics align with business objectives.
Present findings and explain GA4 data to non-technical stakeholders.
Train internal teams on using GA4 reports and dashboards.
Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
Create dashboards that enable program areas to self-serve their analytics data.
Conduct A/B and multivariate testing to assess the effectiveness of content, design, and features.
Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.
Collaborate with development teams to ensure accurate data collection through tagging and debugging.

Communication Skills 30%

Effectively communicate complex analytics concepts to non-technical stakeholders.
Ability to create compelling narratives and visualizations to share findings.
Active listening to understand stakeholders or team needs fully.
Ensure accuracy in data collection, reporting, and analysis.
Proactively identify and rectify discrepancies or anomalies.
Work seamlessly with development, and business teams to align goals.
Foster productive relationships with cross-functional stakeholders.

Project Management 10%

Prioritize tasks effectively, manage time, and meet project deadlines.
Adaptability to manage multiple clients or projects simultaneously.