Typical Day in Role:
• Develop and execute content strategies to increase organic traffic and improve search engine rankings.
• Conduct keyword research to identify target keywords and optimize content accordingly.
• Create and oversee the production of high-quality, engaging, and SEO-friendly content across multiple channels, including websites, social media, and email.
• Monitor and analyze content performance, traffic, and keyword rankings using SEO tools and analytics platforms.
• Identify opportunities for content optimization and improvement based on data-driven insights.
• Stay up to date with the latest trends and best practices in content marketing and SEO.
• Collaborate with cross-functional teams, including marketing, SEO, design, and business lines, to ensure content aligns with brand guidelines and business objectives.
• Manage and coordinate external resources, such as freelance writers or agencies, to ensure timely delivery of high-quality content.
• Stay informed about industry developments, search engine algorithm updates, and SEO techniques to continuously enhance the effectiveness of content strategies.
• Take ownership of managing successful execution of ongoing projects in additional analytics
• implementations, and internal tool improvements for streamlining content team’s process.
Candidate Requirements/Must Have Skills:
• 3-4 years of Proven experience in content marketing, copywriting, and SEO principles, keyword research, and on-page optimization techniques.
• 1-2 years of experience working with SEO tools and analytics platforms, such as Adobe Analytics
• Excellent writing and editing skills, with the ability to create compelling and optimized content across various digital channels.
• Strong project management and organizational skills to handle multiple projects and meet deadlines.
• 1-2 years of experience in Collect, analyze, and present data from multiple sources for content marketing.
• 1-2 years of experience in Track and measure KPIs for website traffic, engagement, conversion rates, and lead generation.
• 1-2 years of experience in Generating regular performance reports and provide insights to stakeholders.
Soft Skills Required:
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Creative thinking and the ability to generate innovative ideas for content strategies.
• Communicate the impact and value of content marketing through comprehensive
reporting.
• Collaborate with cross-functional teams to align reporting with business objectives.
Nice-To-Have Skills:
• Stay updated on industry benchmarks and continuously improve the reporting process.
• Large Financial organizations Or Social media company