IT Business Analyst - Pega

Position Overview This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition and engagement strategies across the customer base. Key Responsibilities • Responsible for Requirement gathering and support Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate customer experiences across channels and move to a personalized 1:1 customer journey • Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers • Document and implement business requirements to deliver key customer interactions across multiple channels • Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement • Act as liaison between analytics, marketing, product lines, technology, quality assurance, business stakeholders and channel partners • Provide subject matter expertise on customer contact and support data validation activities • Support production incident investigations and inquiries through the department help desk email Required Qualifications • 5-7+ years of experience as a Technical Business Analyst • 2+ years’ experience with Pega CDH Marketing Campaign Delivery • Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred • Experience with targeted leads/campaign execution and segmentation. • 4+ years’ experience working with large data sets and relational databases with advanced SQL skills Preferred Qualifications • Familiarity with banking products • Experience with Google Cloud Platform • Previous experience with Databricks. • Recent experience with Python Soft Skills • Strong communication and collaboration skills • Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior • Analytical mindset Education and Certification • Bachelor’s Degree - Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science • Pega certification is an asset.