Digital Marketing Experience Specialist

Digital Marketing Experience Specialist Our client is looking for a Digital Marketing Experience Specialist for a one-year contract in downtown Toronto. The Digital Marketing Experience Specialist will play a pivotal role in shaping innovative digital journeys that drive engagement and growth. This exciting opportunity offers a chance to work in a fast-paced environment, supporting cutting-edge web initiatives. If you thrive on creating seamless, impactful digital experiences and have a passion for leveraging data to optimize performance, we want to hear from you! The successful candidate will possess the following skills and experience: Required Skills: Proven experience (4+ years) in digital marketing, eCommerce, or digital experience management. Strong understanding of customer journeys and conversion optimization techniques. Hands-on experience with Adobe Experience Manager (AEM), Content Management Systems (CMS), and Adobe Target or similar personalization and testing tools. Proficiency with analytics platforms and ability to turn data insights into actionable improvements. Skilled in A/B testing, personalization, and performance measurement. Capable of managing multiple projects in a fast-paced environment with shifting priorities. Excellent stakeholder management skills and ability to influence at all levels. Familiarity with project management tools such as JIRA, Confluence, or Adobe Workfront. Nice-to-Have Skills: Experience with performance marketing, SEO best practices, and website quality assurance. Knowledge of accessibility standards and SEO optimization practices. Experience working in a lean, startup-like environment with minimal process constraints. Preferred Education and Experience: Bachelor’s degree in Marketing, Business, Communications, or a related field. Prior experience supporting web release cycles, especially in agile or iterative environments. In this role, you will: Own the full lifecycle of digital experiences, from strategy and planning to execution, analysis, and ongoing optimization. Develop experience strategies aligned with business goals and customer needs, utilizing insights from data and industry trends. Lead the delivery of new web features and improvements, ensuring timely and high-quality releases—primarily on weekends, approximately every couple of months. Use analytics and testing tools to analyze user behavior, identify opportunities for enhancement, and drive conversion through A/B testing and personalization techniques. Collaborate with cross-functional teams including marketing, UX, product, and technology to deliver innovative, customer-centric digital solutions. Ensure website health, accessibility, SEO, and compliance standards are consistently maintained. Stay informed on industry innovations and platform updates to continually refine strategies and share best practices. Other Requirements: Availability to support regular web releases, including occasional weekend work. Strong initiative and adaptability to thrive in a dynamic, less process-heavy setting. Bring your passion for digital innovation to life and help us craft exceptional online experiences that make a real difference. Apply now to become a vital part of our growth journey!