Data Analyst

Key Responsibilities • Design and integrate customer segmentation, channel analytics, campaign optimizations and recommendation/decision engines to help elevate customer experiences across various channels and move to a personalized 1:1 customer journey. • Synthesize data across multiple platforms to identify trends and deliver key insights and business recommendations around a customer-first approach to driving engagement and results across our marketing channels and campaigns, to then bringing these recommendations to market through execution and measurement. • Explore and incorporate new data sources to enhance customer experience • Work closely with partners to review findings and insights regarding campaign performance • Ability to validate and measure effectiveness of customer/channel/campaign strategies to continually make ongoing changes and improvements. • Effectively communicate results of highly technical projects to stakeholders and deliver high quality, high impact analytical solutions to business problem Required Qualifications • 8+ years of experience as a Data Analyst, working with datasets, both structured and unstructured data • 8+ years’ advanced SQL skills (coding capability) • 3+ years’ experience with Python • 1+ year reporting experience with PowerBI Preferred Qualifications • Google Cloud, Hadoop, Big Data, Data Lake experience • Experience in Adobe Analytics be an asset • Experience in marketing analytics is highly preferred • Previous experience with Banks/ FI is nice to have Soft Skills • Strong communication skills and ability to present information clearly are essential • Self driven and able to manage time and expectations with stakeholders Education and Certification Bachelor’s degree in related field