Marketing Consultant Senior
Key Responsibilities:
• Manage daily maintenance activities – ensure accurate and efficient, price changes, rate plan changes, product launches and service launches
• Manage execution of integrated campaign elements and positioning of unique offers
• Manage projects that improve the overall experience of the site to ensure they continually evolve and develop with the needs of the business
• Build and maintain effective communication and relationships with multiple stakeholders including Hardware, Campaign, Pricing and Legal teams
• Oversee all messaging published and ensure appropriate executive review and approvals have been obtained
• Coordinate with other Marketing Communications disciplines to ensure communication elements are integrated
• Brief writing & creative assessment
• Coordinate creative feedback and approvals from various stakeholders.
• Write and edit content to ensure clarity of messaging
• Review web analytics reports monthly and leverage analytics to drive customer experience improvements
Critical Competencies:
• Bachelor’s degree in Marketing, Communications (digital expertise) or similar discipline
• 2+ years of experience in a digital marketing communications or web role
• Previous experience in acquisition marketing
• Have a strong understanding of marketing communications principles
• Have strong communications skills – excellent writing, editing, and proofreading skills
• Demonstrated project management skills and ability to juggle multiple projects and priorities from beginning to end
• Experience working with creative agencies.
• Strong knowledge of usability best practices, information architecture;
• Be extremely detail oriented
• Possess knowledge of web analytics
• Have great time management skills
• Self-motivated
• Thrives in fast paced environment
• Highly organized and able to develop and maintain streamlined processes
• Can work well independently and as part of a team
• Knowledge of Word, Excel and Power Point
Preferred Competencies:
• Agency and/or telecommunications experience
• Proficiency in French an asset