Marketing Campaign Analyst

Position Title: Marketing Campaign Analyst
Duration: 8 months
Work Location: Toronto

JOB DESCRIPTION:
The successful candidate will be responsible for marketing campaign analytics and execution supporting the growing needs of the Customer Strategy team within the broader Marketing Analytics Delivery group. If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make work flows run as efficiently as possible – this is the role for you!

You will be part of the Onboarding team dedicated to deliver new customer onboarding programs to enhance customer experience and drive entrenchment to meet business objectives. Success in this role will be achieved by:

1. Translating key business objectives into robust technical program design that drive marketing ROI
2. Ensuring execution (i.e., campaign workflows, list creation) is developed efficiently and with excellence
3. Designing program measurement can be actioned by providing high value campaign reporting
4. Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of campaign reporting
    

Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.

RESPONSIBILITIES:

• Design/execute/measure high impact direct to customer onboarding marketing programs
• Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
• Execute with excellence
• Manage your project pipeline to ensure agreed upon timelines can be met
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
• Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
   

MUST HAVE:

• 4+ yrs exp. as a Campaign Analyst (or in a Direct Marketing, Consulting, Analytics, or Agency-side role in financial services/telecom or other high volume direct marketing industries)
• Campaign exp. (i.e. How to design, custom control ; Measure success of a campaign)
• SQL & SAS (knowledge of: Databases & data structures; Vendors & file format requirements; How campaigns are created by leveraging customer data from internal data warehouses)
• HCL Unica (a brand within IBM's software group comprising multiple enterprise marketing management products)
• Familiar with direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
   

NICE TO HAVE:

• Targeted Marketing experience
• Banking experience
   

ADDITIONAL SKILLS:

• Technical and detail oriented
• A project management mindset to help deliver on time to specifications
• Team player while able to work independently
• Pragmatic decision maker blending a mix of intellect, experience and street smarts
• A profit driven mindset