Manager of Digital Marketing Journey

Manager of Digital Marketing Journey

The Manager of Digital Marketing Journey Management works collaboratively with marketing teams, business stakeholders, and digital subject matter experts in the planning of end-to-end digital marketing strategy across organic, owned, and paid channels to ensure a seamless customer experience

Typical Day in Role:
A successful candidate will be skilled at building strategic relationships across the organization and have strong communication skills.
Accountabilities
• Provides a customer-first strategic approach and oversees the development and execution of end-to-end digital marketing strategy across organic, owned, and paid digital channels for multiple business lines, specifically for a new Loyalty partner.
• Develops high-impact and focused marketing strategies and plans that reinforce brand, value proposition, and drive growth and engagement among participants.
• Oversees the creation of customer journeys that incorporate both quantitative and qualitative research highlighting friction points that have an impact on brand, customer experience and business results.
• Works collaboratively with partners in digital product and business lines to prioritize friction point optimizations.
• Maintains a disciplined analysis of the current business and its competitors to identify opportunities in digital marketing.

Candidate Requirements/Must-Have skills:
– 3-5 years of Digital Marketing experience
– 3-5 years of Account Management experience
– Prior experience creating marketing strategies
– Strong Presentational Skills

Nice to Have Skills:
– Prior experience working with Retail clients and their in store marketing campaigns
– Experience working with 3rd party platforms for advertisement purposes (Social Media)

Soft Skills:
– Clear and concise communication skills
– Demonstrates proactiveness when addressing issues

Education/Experience: Post Secondary Education