Location Address: WFH – Toronto
Contract Duration: 12 months (Possibility for extension or Convert to FTE)
Story Behind the Need:
Project: Seeking a Front End Developer to contribute to the overall success of Digital Marketing in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.
Candidate Value Proposition
The successful candidate will not only have the opportunity to gain valuable experience at a top 5 Canadian bank, but also get exposure to the banks top emerging and disruptive technologies.
Typical Day in Role
– Use Adobe Photoshop and Sketch to make any necessary, last minute changes to the art files
– Create new and update existing HTML code for emails to be used in large-scale email marketing campaigns
– Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback
– Execute and adhere to quality control procedures and workback schedules for all email campaigns
– Manage lead times with the marketing and other key stakeholders to ensure receipt of all design and data points in a timely fashion
– Make improvements to our batch and triggered email campaigns based on test results and key learnings
– Configure dynamic content elements to create personalized emails at scale using Responsys Personalization Language (RPL)
– Perform initial quality assurance on emails to ensure the logic is functional and that they render correctly on various client / browser combinations
– Conduct competitive research and identify best practices for coding architecture as well as user experiences for all email programs and landing page designs
– Keep up with the latest email marketing and design trends and relay this information to various departments, as needed
– Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations
Candidate Requirements/Must Have Skills:
1) 5+ years of hands on experience with HTML and CSS, preferably doing work on email templates
2) 5+ years of experience working directly with HTML email templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver
3) 6+ years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign or Salesforce Marketing Cloud
4) Experienced user ( 3+ years) of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Sketch, and/or animated GIFs
5) Strong understanding of email tools like Litmus and Movable Ink
Nice-To-Have Skills:
– French language skills is preferred
– Previous experience within FS
– Previous experience working with API’s
Soft Skills:
– Excellent verbal and written communication skills
– Ability to analyze results to help make informed decisions and program enhancements over time
– Self-starter with a strong sense of urgency in tackling challenges
– Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one to one marketing channels
– Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed
– Enthusiastic team player who has an exceptionally keen eye for detail
Degrees or certifications:
– HTML, CSS accreditation or four-year degree [Marketing, Design or related field preferred]