Digital Analytics Strategist/Developer
Job Responsibilities:
• Manage Google Analytics and Google Tag Manager accounts across multiple applications
• Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
• Partner with cross-functional teams to identify and implement technical solutions for analytics compliance
• Create dashboards using Google Analytics
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
• Identify patterns and trends in marketing results and online activity and report on findings
• Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
• Identify bugs and erroneous analytics tags and provide solutions to development team
• Work with Digital Channels to advise on our continually evolving digital strategy
• Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms
• Analyze highly complex business requirements; generate technical specifications to design or redesign complex software components and applications
• Act as an expert technical resource for modeling, simulation and analysis efforts
• Leverage industry best practices to design, test, implement and support a solution
• Assure quality security and compliance requirements are met for supported area
• Be flexible and thrive in an evolving environment
• Adapt to change quickly and adjust work accordingly in a positive manner
• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
Candidate Requirements/Must Have Skills:
1) 7+ years of expertise in Google Universal Analytics and GA4 implementation using Google Tag Manager
2) 7+ years’ relevant work experience in a technical field (Digital Analytics and Digital Marketing preferred)
3) Strong understanding of all of the following: HTML, CSS and JavaScript
4) Experience presenting reports and strategic recommendations to clients
Nice-To-Have Skills:
• Expertise in Google Tag Manager’s Consent Mode
• Experience in integrating Consent Management Platform (CMP)
• Expertise in Adobe Analytics implementation with Adobe Launch
• Expertise in implementing Firebase and Adobe Mobile SDK
• Working knowledge of Google Looker Studio
• Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
• Experience with Adobe Experience Manager an asset
• Configuring web and mobile analytics for multiple clients
• Experience with visualization techniques for data analysis and presentation
• Expertise in creating dashboards in Google Analytics and transforming data from multiple sources
Soft Skills:
• Excellent written and verbal communication skills
• Ability to handle multiple projects simultaneously
• Proven ability to work independently and with other groups in a professional and productive manner
• Demonstrated ability to work within extremely tight deadlines
• Excellent analytical, logical, and organizational skills
Degrees or certifications:
• Bachelor’s degree in a technical field such as computer science, computer engineering or related field required