Contract Length: Until Oct 29th 2021 (with possibility for extension)
Location: WFH, Toronto
Story behind the need:
Business Group: Digital Banking & Operations Analytics is seeking a Data Strategist working on tagging web pages. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The incumbent collaborates with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns and tagging strategy.
Candidate Value Proposition:
The successful candidate will have the opportunity to gain exposure to various departments of the bank and potentially branch out into other roles.
Typical Day in the Role:
• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
• Manage a variety of analytic (Adobe Analytics [primary], Google Analytics [secondary]) and tag management (Adobe Dynamic Tag Management, Adobe Launch Tag Manager, Google Tag Manager) accounts across multiple geographies
• Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
• Create dashboards using Adobe Analytics Workspace and Google Analytics
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
• Identify patterns and trends in marketing results and online activity and report on findings
• Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
• Familiarity with tag audit tools like ObservePoint and Tag Inspector
• Identify bugs and erroneous analytics tags and provide solutions to development team
• Work with Digital Channels to advise on our continually evolving digital strategy
• Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms
Must have Skills/Requirements:
• Expertise in Adobe Analytics (primary) and Google Analytics (secondary) implementation using Adobe Launch Tag Manager (primary) and Google Tag Manager (secondary) – 2+ years of hands on expereince
• Good understanding of HTML, CSS and JavaScript – 2+ years of hands on experience
• Expertise in creating dashboards using Adobe Analytics Workspace – 2+ years of hands-on experience
• 2+ years in configuring web and mobile analytics for multiple clients
• Familiarity with tag audit tools like ObservePoint and Tag Inspector, as well as debugging tools such as Charles Proxy.
Soft Skills:
• Experience presenting reports and strategic recommendations to clients
• Ability to handle multiple projects simultaneously
• Proven ability to work independently and with other groups in a professional and productive manner
• Demonstrated ability to work within extremely tight deadlines
• Excellent analytical, logical, and organizational skills
• Excellent written and verbal communication skills
• Experience with visualization techniques for data analysis and presentation
• Expertise in creating dashboards in Adobe
Nice to Have Skills:
• Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
• Familiarity with Firebase
• Experience with Adobe Experience Manager an asset
• Experience integrating web analytics platforms with CRM systems an asset
Education/Certifications
• Google Analytics & Adobe Analytics Certifications (nice to have)
• Background as a developer (nice to have)
– Bachelor’s Degree or equivalent experience